基于多属性决策理论的品牌排序方法实证研究——以中国女装行业20个品牌的排名为例
周云, 朱明侠, 何继伟
Empirical Study on Brand Ranking Based on the Multiple Attribute Decision Making Theory:Taking Chinese Woman Clothing Industry Top 20 Brand Rankings as an Example
ZHOU Yun, ZHU Ming-xia, HE Ji-wei
中央财经大学学报
.
2015, (09): 85
-96
.